When it comes to growing your business, think of marketing, branding and advertising as three sides of a triangle. Each side is essential, but they work together to serve a larger purpose. In their simplest form: 

  • Your brand is the personality of your business.
  • Marketing is how you communicate your brand.
  • Advertising is paid marketing.

Branding allows you to be purposeful when marketing and advertising. This will also allow you to create brand trust and loyalty. On the flip side, marketing and advertising reinforce your brand and help bring it to life.

Triangle graphic showing how branding, marketing and advertising are related

Defining Your Brand

A cohesive set of brand guidelines helps to create both a visual