This summer, we’ve spent a lot of time nurturing relationships with our existing clients as well as getting to know some new ones. One topic that continues to come up in one way or another is the differences between branding, marketing and advertising.
When you factor in that each of these exists in the digital space and offline, it can easily become confusing. We’re often asked questions like “aren’t marketing and advertising the same thing?” or “I’m a doctor…does branding really matter?”
So, let’s break it down.
Think of medical marketing, branding and advertising as a three-legged stool. Each leg is essential, but they work together to serve a larger purpose. In their simplest form:
Your brand is the personality of your practice.
Marketing is how you communicate your brand.
Advertising is paid marketing.
We know what you’re thinking. You’re not a retail business, so does branding really matter? Absolutely! Your brand identity is how your audience perceives you.
For physicians, branding is two-fold. Firs