About the practice

South Shore Orthopedics, located in the competitive south metropolitan area of Boston, Massachusetts in a town called Hingham, is a top-notch orthopedic practice resulting from the merger of two formerly well known and respected practices.

After the merger, it was vital for South Shore Orthopedics to relay the message that they are not only one of the most comprehensive and experienced orthopedic practices in the area, but that their commitment and focus to their patients was unwavering.

In 2016, the busy 16 provider orthopedics practice turned to TargetMarket for assistance in getting this message across while bringing their website and internet presence to the next level.

Problems Presented

When South Shore Orthopedics first reached out to TargetMarket, the number one complaint regarding their current website was that it was very static and not overly aesthetically appealing. At the time, their website did not portray the message of “we are the best” to entice potential patients to schedule with them over the “big city” competitors.

Ensuring that the website was informative, user-friendly, eye-catching, modern, and really embodying everything a patient would need was key in order to keep the local patients local, as well as draw patients from closer to Boston. Lastly, it was vital for South Shore Orthopedics to partner with an agency that was communicative, comprehensive, and would be an extension of their practice to ensure there was a true understanding of their needs.

Strategy

TargetMarket began the partnership with South Shore Orthopedics by focusing first and foremost on a new website design. To begin this process, there was a series of phone calls to ensure the team had a solid understanding of the practice goals, wants, and needs for the design project. Communication throughout the process was key.

Following an in-depth kick-off call which covered questions regarding vision, competitor marketing differentiators, and key homepage features, TargetMarket presented South Shore with four varied homepage design concepts.

<